Who We Are
In an uncharted political frontier defined by the undefinable, there is a need for a bold vision — concrete, relentless and unforgettable. Zion Public Affairs is built to meet that need.
Most consultancy firms rely on the political dogma of the past, believing erroneously that stale, unappealing messaging will appeal to the masses. For too long, milquetoast messaging reached the broadest swaths of the electorate and weak candidates won by adhering to it. Those days are over. Defined by social media, the public now operates on what generates the most clicks. They crave charisma, are more sympathetic to bold viewpoints, and have a bird's eye view into corruption that once could be ignored in a controlled environment.
The industry has not adapted to this new paradigm. Advisors tell political figures to shy away from conflict and pursue the path of least resistance — and voters are repelled by that inauthenticity. The people will no longer tolerate leaders who shrink from the fight.
Zion Public Affairs knows the secret: in a world of turmoil, one must master the treacherous waters. Only through aggressive confrontation can an opponent be put on his heels — and through effective, full-spectrum messaging, kept there. Narrative creation through decentralized media, connecting directly to the people, permeates every corner of the electorate.
Most firms are afraid of the tempest. Ours embraces it. We are the fire — and our righteous blaze will clear the path for a New Zion to take shape across Latin America.
How We Work With You
Initial Consulting
We start by understanding your vision and challenges — your goals, priorities, and obstacles — building a clear foundation before moving forward.
Strategic Planning
We develop a customized plan to guide your campaign, outlining the key steps and priorities so there is clear direction right from the start.
Execution & Support
From launch to election day, we are with you every step of the way — providing guidance and support so everything runs smoothly start to finish.
Meet Our Team
Mark Ivanyo
Zion Principal
Mark D. Ivanyo is the Principal Attorney and Founder of Ivanyo Law Office in Houston, Texas, where his practice centers on high-stakes commercial litigation. He is also a founding member and the Executive Director of Republicans for National Renewal (RNR), a nationally recognized conservative organization advancing a populist, America First agenda at both the national and international level.
Between 2020 and 2025, Ivanyo organized RNR events at CPAC and Turning Point Action's America Fest and led numerous international policy forums and coalition-building initiatives. He previously served in the U.S. Department of Justice during the Trump Administration, gaining experience in federal appellate and administrative practice. He combines legal acumen, executive management, and ideological advocacy into a single unified career.
Eduardo Rivero
Global Relations Director
Eduardo Rivero is a Mexico City–based international business leader and commentator specializing in U.S.–Latin America relations, regional security, and cross-border economic integration. An alumnus of the University of Oxford's Saïd Business School, he pairs academic training in global markets with senior operational leadership across some of Latin America's most dynamic sectors.
His work focuses on market-entry strategy, digital-platform growth, and the intersection of business, public policy, and risk in emerging markets. Rivero writes on trade policy, nearshoring, and Mexico's strategic role in North American supply chains; his commentary has appeared in outlets including the Daily Caller, Washington Examiner, and The American Mind.
Shane Trejo
Zion Executive Director
Shane Trejo is the editor-in-chief of the Populist Sentinel, where he reports on the news that impacts the right wing in America and abroad. He learned early that merely reporting the truth is not enough to change history — narratives must be crafted over long periods to withstand the institutional treachery all too common throughout the Americas.
Trejo has built a deep roster of media contacts he works through to establish and fortify the narratives that shape political culture. As seen in his instrumental role in the pardon of former Honduran President Juan Orlando Hernández, he is skilled at reshaping the political sphere in unorthodox ways to achieve thunderous political victories.
What They Say
"Shane Trejo is one of the best investigative journalists around, sniffing out stories that traditional media attempts to bury and using them to build unassailable narratives of truth that yield political outcomes of conservative nationalist victory."
"Shane Trejo has distinguished himself as someone willing to engage directly with the subjects he covered. He has carried himself with persistence and purpose, particularly in situations that required independent judgment and personal accountability."
Join the New Zion
Whether you are running for office or shaping a movement, we bring the fire your moment demands.
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